Fizzi Friends | Brand, Packaging + Marketing Design

Fizzi Friends is a healthier, kid-friendly alternative to traditional soda — made from 100% juice, with no preservatives or added sugars. I created the full brand identity, from the playful can designs to the marketing materials, with a focus on making healthy choices fun and exciting for kids. Each flavor features its own unique cartoon character, adding a layer of storytelling and collectability to the brand. To expand Fizzi Friends beyond the can, I also designed branded merchandise like socks, stickers, and t-shirts — items kids would love to purchase and show off. Every design decision was intentional, blending nutrition-focused messaging with bold, vibrant visuals to create a brand that's both parent-approved and kid-adored.